Why is setting realistic expectations so important for advisors trying to build a successful practice?

Setting realistic, high but attainable expectations that can be successfully and consistently met and subsequently exceeded is a key metric to success for financial advisors. If expectations are high, but attainable, consistently exceeded with teamwork and increased efficiency then customer service, investment research, backoffice capabilities and overall team chemistry will benefit. Clients will notice this, feel more comfortable with the team and their relationship with the advisor will flourish.
If expectations are not realistic, cannot be consistently achieved and superseded, then all other variables will tend to falter as well, oftentimes leading to disaster later on. And usually sooner rather than later.
For more on this topic, check out our new article this Thursday.